black and brown leather padded tub sofa

Helping Brands Enter And Grow In Emerging E-Commerce Markets Through Strategic Advisory And Trusted Local Partners

Market Path is a cross-border e-commerce advisory platform. We help global brands evaluate opportunities, define strategy, and connect with best-in-class enabling partners in fast-growing emerging markets like China, India, Southeast Asia and the Middle East.

Let’s Talk
Independent & Strategic

We offer unbiased market scoping, tailored to each brand’s ambitions and strategy.

Clients are introduced to a shortlist of vetted partners – not locked into a single option.

We remain engaged beyond the initial strategy phase – helping clients navigate next steps, and collaborating with selected partners to support effective delivery and alignment with your objectives.

Multi-Agency Model
Strategic Market InsightsLong-Term Support

Founder

Pier Smulders

Led by Pier Smulders, former Managing Director of Alibaba Australia, New Zealand and the Pacific, Market Path brings decades of experience in digital commerce, market expansion, entrepreneurship and global partnerships.

Linkedin

Powered by Global Hub Advisory Partners

Market Path is part of Global Hub Advisory Partners – a global network of experts in trade zones, investment, and digital commerce.

This partnership strengthens Market Path’s ability to support brands with integrated expertise across e-commerce strategy, cross-border logistics, investment and trade facilitation.Together, we help governments and businesses build the infrastructure, partnerships, and policies that drive growth in emerging markets.

people walking inside the building
people walking inside the building

Client Feedback

Discover how Market Path transforms e-commerce market entry for brands globally.

Market Path's strategic consulting was invaluable for our expansion into Asia. Highly recommend!

John Smith
An urban alleyway leads to a market entrance with the word 'WELCOME' displayed prominently. Surrounding buildings include modern skyscrapers in the background and brick structures flanking the alley. Cars are parked along the alleyway, and a barrier gate is partially visible at the foreground.
An urban alleyway leads to a market entrance with the word 'WELCOME' displayed prominently. Surrounding buildings include modern skyscrapers in the background and brick structures flanking the alley. Cars are parked along the alleyway, and a barrier gate is partially visible at the foreground.

New York

The team at Market Path provided expert guidance and connected us with trusted partners, making our market entry seamless and successful. We couldn't have done it without them!

A web browser window displaying a website homepage with text promoting easy marketplace creation using Airtable without coding. The design includes a dark background, bright accent colors, and a gradient border. There is a navigation menu with options like Product, Use Cases, Explore, and others. A call-to-action button labeled 'Start for free' is featured prominently.
A web browser window displaying a website homepage with text promoting easy marketplace creation using Airtable without coding. The design includes a dark background, bright accent colors, and a gradient border. There is a navigation menu with options like Product, Use Cases, Explore, and others. A call-to-action button labeled 'Start for free' is featured prominently.
Alice Brown

Los Angeles

★★★★★
★★★★★

Ready to explore cross-border e-commerce?

Contact us to discuss your goals and how we can help.

A monochrome photograph captures a small marketplace entrance with an arch labeled 'Marketplace.' The architecture features pitched roofs and wooden elements, giving a cozy, traditional feel. People walk through the area, with some entering the 'Lids' store. An adjacent sign reads 'Little Blue House.' The setting appears casual and inviting.
A monochrome photograph captures a small marketplace entrance with an arch labeled 'Marketplace.' The architecture features pitched roofs and wooden elements, giving a cozy, traditional feel. People walk through the area, with some entering the 'Lids' store. An adjacent sign reads 'Little Blue House.' The setting appears casual and inviting.
Consulting

Guiding brands in emerging e-commerce markets.

Strategy

Partners

info@marketpath.pro

+64 21 793 794

© 2025. All rights reserved.

Market Path is a Global Hub Advisory Partners business. Visit Global Hub Advisory Partners